Milk Matters

Friday, March 4, 2011


The brand spanking new Cravendale ‘Milk Matters’ site has gone live, over 8,000+ sticker packs were given away within the first 24 hours! Check it out at

Designed and developed at Outside Line studio. Featured on Creativity Online.
Read more to view other screen designs.




Brews up!

Wednesday, February 9, 2011


Beta version of Make the Tea has finally gone live! An act of love. Never argue about who’s turn it is to make the tea ever again.

Created at Outside Line Studio. Featured on Creativity Online. FAB awards 2011 winner
Read more for other screen designs…




New pixel pushing …

Monday, October 18, 2010


Beck’s Vier Music Inspired Art installation and film shoot

Thursday, July 15, 2010

DJ Cheeba performs an exclusive live mix using Beck’s Vier beer taps to trigger audio samples and lighting effects across a grid of 600 LED-lit Beck’s bottles. In order to get the beer pumps to play music, we wired each of the 10 pumps to a custom wired Arduino board ( ) As the pump was pulled an electronic contact was broken which then sent signals to a custom made flash application, triggering each sample.




Roll up, Roll up, Roll up!

Wednesday, March 10, 2010


UPDATE: The FWA award winner, 19 May 2010

The Coney Island Experience was created for the Love Never Dies official site as an interactive playground of funfair games. Love Never Dies is the follow up to the hugely successful Phantom of the Opera written Andrew Lloyd Webber. I have to say that it’s one of the most visually rich sites I’ve worked on so far, and also a lot of fun to design.

To create Coney Island a 3D model was first created and textured. The model consists of over a million faces and 250megs of textures. From this fly though renders were created for each point in the funfair out-putting over 17 Gigs of HD frames.

Each game was firstly visualised in PhotoShop combining 3D renders, photography and hand drawn elements and then put together in flash. Visitors to the site can sign up and save their scores to game and global leader boards.

Created at Outside Line studio for The Really Useful Group.



Each game point is linked with a 3D rendered fly through.






The Picture Palace pulls in Love Never Dies youTube channel videos. (Now offline)


Leader boards for each game and global leader board. A special thanks goes to Richard and Marilyn for their hand modelling and patience!