"AR" Category


BBC Earth – Micro Kingdoms: Senses


Monday, June 29, 2020

Micro Kingdoms: Senses presents a groundbreaking format for spatial storytelling, designed to create an immersive learning environment and enable deep levels of user engagement and understanding. Set over two distinct chapters, the experience takes players on a narrative journey uncovering the life of the Wandering Spider set the the Atlantic Forest of Eastern Brazil, and the industrious Leaf Cutter Ants from the Tropical rain forests of Central America.

Driven by AI the animals respond authentically to the player and the world around them: dropping a leaf near a leaf-cutter ant will encourage it to harvest its find and communicate back to the nest, drop a rock in its path and it will find its way around. When antagonised, the wandering spider will even charge at the player.

Created at PRELOADED
Learn more Case Study
To download the experience, visit Magic Leap World.

Wonderscope AR


Friday, December 21, 2018

So it’s the end of the year and it felt like a good time to share a recent project – Wonderscope is an augmented reality (AR) iOS app for kids that transforms ordinary spaces into extraordinary stories. WITHIN felt that PRELOADED’s expertise in kids audience and immersive content made us perfect partners to help realise their vision, joining forces with their LA-based team to conceive and develop the product’s launch content: A Brief History of Amazing Stunts by Astounding People.

A Brief History of Amazing Stunts by Astounding People is Wonderscope’s launch content, showcasing how AR can drive a whole new approach to “spatial storytelling” and transform ordinary spaces into extraordinary stories.

Created at Preloaded
Available now: Wonderscope
Bafta Awards
Bafta Children’s Award winner 2019