"work" Category

Rekorderlig cider font design

Tuesday, August 20, 2013

II1B0002 Retouched LOW_RES

I had the privilege to design the Rekorderlig Cider font for use in bar. Over the course of 8 months designing and prototyping, the finished font is gradually being installed in bars across the UK.

Created out of scandinavian hard ash, this natural material is pierced with a metal frame. It’s one of the first font’s to use wood predominantly in it’s construction. This in its self presented many challenges that were overcome in it’s design bringing together crafts of cabinet makers and metal workers. It was an amazing project to work on and certainly gave me a taste for industrial design.


Swedish premium lager

Sunday, August 11, 2013


The new Åbro website and companion to ‘The Swedish One’ campaign.  Åbro is a premium lager brewed in Vimmerby, Sweden. Hinged around a glass ‘cut through’ highlighting it’s unique qualities, the site highlights it’s heritage, and the perfect pour.





Rekorderlig – Beautifully Swedish

Monday, June 10, 2013


It’s been a very busy and exciting few months rolling out the 2013 Rekorderlig ‘Beautifully Swedish’ campaign following on from our launch campaign in 2011. Building on the success of Beautifully Swedish and introducing a collective to help drive various market sectors. From print adverts to moving digital display panels, press adverts, online branding and also the official Rekorderlig Cider fount design (more details to follow)






Branding design

Wednesday, January 9, 2013


Saint branding design.

Saint Brewing Company was founded with a simple vision: to make a great lager, here in Great Britain. Under our master brewer’s supervision, we set about creating a quality product using a special process and the finest ingredients.~ Saint Brewing Company




Cravendale and The Muppets

Monday, January 16, 2012


The Muppets and Cravendale milk have teamed up to celebrate the release of the new The Muppets film. The campaign centres around a social media giveaway of hundreds of thousands of unique, limited edition Muppets stickers designed specifically for two-litre Cravendale bottles. A microsite was designed to distribute the stickers and a facebook app along with numerous digital assets.

The milk matters Cravendale site
Designed and developed at Outside line studios