BBC Earth – Micro Kingdoms: Senses


Monday, June 29, 2020

Micro Kingdoms: Senses presents a groundbreaking format for spatial storytelling, designed to create an immersive learning environment and enable deep levels of user engagement and understanding. Set over two distinct chapters, the experience takes players on a narrative journey uncovering the life of the Wandering Spider set the the Atlantic Forest of Eastern Brazil, and the industrious Leaf Cutter Ants from the Tropical rain forests of Central America.

Driven by AI the animals respond authentically to the player and the world around them: dropping a leaf near a leaf-cutter ant will encourage it to harvest its find and communicate back to the nest, drop a rock in its path and it will find its way around. When antagonised, the wandering spider will even charge at the player.

Created at PRELOADED
Learn more Case Study
To download the experience, visit Magic Leap World.

Wonderscope AR


Friday, December 21, 2018

So it’s the end of the year and it felt like a good time to share a recent project – Wonderscope is an augmented reality (AR) iOS app for kids that transforms ordinary spaces into extraordinary stories. WITHIN felt that PRELOADED’s expertise in kids audience and immersive content made us perfect partners to help realise their vision, joining forces with their LA-based team to conceive and develop the product’s launch content: A Brief History of Amazing Stunts by Astounding People.

A Brief History of Amazing Stunts by Astounding People is Wonderscope’s launch content, showcasing how AR can drive a whole new approach to “spatial storytelling” and transform ordinary spaces into extraordinary stories.

Created at Preloaded
Available now: Wonderscope
Bafta Awards
Bafta Children’s Award winner 2019

Life in VR


Monday, March 12, 2018

BBC Worldwide and Google have teamed up to bring one of the world’s most respected and loved natural history brands to VR in a completely unique real-time experience.

BBC Earth: Life in VR is a meticulously researched and crafted experience, which takes the users to the Californian coast, and to an underwater world bursting with life.

Designed for audiences new to VR, the experience adopts Preloaded’s low threshold design approach, putting great emphasis on ease of use and the overall comfort of the experience. Honed over many months of testing, the Life in VR experience and format has been created to capture the imagination of the BBC’s Natural History content, and build on the passion for VR.

Featuring some of the most popular animals viewers encountered in the Blue Planet II TV series (including a sea otter and sperm whale) users come face to face with some of the planet’s most fascinating sea creatures, experience life at a microscopic scale, and dive into the ocean abyss with giants of the sea.

Created at Preloaded
Download for DayDream Google Play Store

Interactive Wayfinding


Tuesday, May 31, 2016

British Museum

British Museum

British Museum

British Museum

British Museum

A new interactive way finding installation has been installed for the British Museum’s Waddesdon Gallery. Animated stories are told through the installation, which reveals each exhibit’s location within gallery, encouraging visitors to explore the galleries further.

Created at AllOfUs.

Speed of Light


Monday, October 5, 2015

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Pixel work for Iron Maiden’s Speed of Light game, created by Last17.

Taking on the arcade greats of old, we designed and built Iron Maiden their very own co-op adapting the music video’s pixel aesthetic. The platformer pits you against an endless supply of randomly generated levels. With over a quarter million plays within the first couple of days, the game also picked up a FWA award.

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